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Design For Use

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In 1879 Lars Olsson Smith introduced his masterpiece – an invention that 100 years later would put his face in bars and living rooms 20,000 miles from Stockholm – “Absolut rent Bränvin” (Absolutely pure vodka). It was made using a revolutionary distilling method called continuous distillation. Still in use today, this is a superior way to remove impurities in vodka, while maintaining the character of the raw material from which it is made. In the case of ABSOLUT VODKA, it is the winter wheat that gives ABSOLUT VODKA its smooth, rich taste It is ABSOLUT’s pioneering marketing in general and its advertising in particular, which has distinguished the brand from its many competitors.

Microsoft Bizspark

Microsoft BizSpark is a global program designed to accelerate the success of early stage Startups. BizSpark provides entrepreneurs fast and easy access to current full-featured Microsoft development tools and production licenses of server products with no upfront costs and minimal requirements. BizSpark startups receive professional support from Microsoft as well as community-driven support from Network Partners, active organizations in the entrepreneurial space, who can provide guidance, mentorship and resources to Startups.

KINECTFirst prize for the design challenge is an xBox KINECT, thanks to sponsorship for Microsoft BizSpark program Ireland a global program designed to accelerate the success of early stage Startups. http://www.microsoft.com/ireland/bizspark/


Founded in 1998, Frontend is an international based User Experience and Interface Design consultancy. We provide a range of User Centred Design Services (including user research, user modeling, task analysis, design, and user testing) for websites, software applications, mobile applications, consumer products, digital devices and print.

Frontend was founded by a core group of experienced interface and graphic designers; our mission was to develop a new approach to design problem solving, focused around end-user or customer experiences. Since then we have expanded our skill-base to include usability, accessibility, cognitive psychology and software development. We have built a creative team with a broad range of skills including problem solving, project management and strategic thinking.

Frontend have developed an impressive international blue chip client-base including AIB, Bank of Ireland, Barclays Bank, BBC, BridgeCo, Diageo, D-Link, HP, Microsoft, Rabobank, O2, Reuters, Revenue, Unilever and Vodafone. Our extensive experience across industries and geographical markets can be seen in samples of Our Work.

Graphic Mint

Graphic Mint is a design and marketing studio based in Dublin, Ireland. We offer Web Design, User Experience, Brand Identity and Digital Marketing services catering to clients throughout the global village.

Our mission is to help your business build engaging, trustworthy, and lasting relationships with your customers and users by ensuring they have positive experiences with your brands, products and services.

Please visit our website to view our portfolio to find out more about our services. Or contact us for a free consultation.

Intel Health

Intel combines our long track record as a technology innovator with our commitment to shifting healthcare to a people-centered model. This has resulted in breakthrough new devices that address the needs of patients and clinicians in new ways. Intel and our partners offer a wide range of innovative products, each designed to improve the way patients and clinicians use information to improve health. Intel technology is also enabling a wide array of solutions from our partners in the technology industry. From high-end imaging equipment to information exchange infrastructures, we’re helping other manufacturers and service providers move healthcare into the future. Our company champions a new approach to healthcare built on more than a decade of research. An approach that puts people first. We are working with healthcare IT leaders around the world to build an information architecture that better connects people to information and lays the groundwork for smarter care.



iQ Content is one of Europe's leading user experience design consultancies. Specialising in strategy, usability, analytics, content and development, they design websites and applications which are both lovable for users and profitable for business. Since 2000, they have helped companies such as Vodafone, Goodyear EMEA, Permanent TSB and Aviva embrace user-centred design to drive revenues, save costs and increase ROI.

In 2009 they launched the iQ Prize - a €10,000 competition for Irish internet startups, and were also ranked as one of the fastest growing technology companies in the EMEA by Deloitte's Technology Fast 500. They are also the only Irish member of the UX Alliance - an international network of 23 leading user experience and user research firms.

Organised by IxDA Dublin members.


7pm, Tue November 2nd


The Sugar Club


13 Speakers

How Long?

Each Speaker has 20 Slides, and 15 secounds a slide.
(5 Min per Speaker)


Free (Thanks to sponsors)


This event is not ticketed. First come first served. Show up early.

Adding yourself to a Facebook Event, or LinkedIn list won't guarantee entry but helps us have an idea on numbers.